The Wild Geese® Go From Strength to Strength
Here’s some great coverage from The Moodie Report after the launch of our Rum Collection at TFWA Cannes this year:
Protégé International last month unveiled THE WILD GEESE® Rum Collection – an expansion of the Irish whiskey brand franchise – at the TFWA World Exhibition, comprising the Golden Rum and Premium Rum variants.
Avalon Group Inc-owned THE WILD GEESE® Collection comprises super-premium Irish whiskeys, which has been voted ‘Best Irish Whiskey’ three times. It prides itself on being “one of the very last” remaining independent brands of Irish whiskey.
“THE WILD GEESE® Irish Whiskey is growing from strength to strength and we’re very happy with the way it is developing. But the rum collection is our new focus for this year, and there will be further line extensions to THE WILD GEESE® coming in,” Protégé International Chairman André J Levy said.
Speaking to The Moodie Report in Cannes, Levy said THE WILD GEESE® Collection tells the story of the years leading up to the Treaty of Limerick in 1691 which resulted in the Flight of the Wild Geese.
“The Irish are usually associated with Irish whiskey or Irish cream, but the impact of the Irish around the world is much greater than that. They have a huge community in the Caribbean – the Spanish Caribbean, the French Caribbean, even the British Caribbean, and of course Central and South America – all of these areas are very large rum-producing areas,” Levy said.
“By doing this we want to expand the story of THE WILD GEESE®. We don’t want people to just see it within a narrow geographical perspective; we want to show the world that the story of THE WILD GEESE® transcends not just different generations but also different geographical boundaries.”
Click the link below to read the full coverage: